When a brand approaches you and tells you that they would very much like to use your name, image and likeness to promote one of their most popular products, suffice it to say that there are two different paths that you can end up taking. Firstly is the path of independence whereby you will seek to make the deal all on your lonesome. While your desire to be independent in all things is certainly admirable, the fact remains that it would be a fool’s errand for the most part. This is mostly due to the reason that NIL deals are not easy to create and offer, so what you need more than anything else is a professional who has the type of expertise that can increase the value of said deal at the end of the day.
There is a whole industry of professionals that has cropped up, and pretty much all of these so called experts are basically just trying to cash in on the trend because of the fact that athletes will be searching for help without knowing what to look for. Try your level best to ignore people and their sales pitches, since a nil lawyer in Wyoming might be the only one who can actually create a contract that wouldn’t just look legitimate but would also be completely and utterly legally binding.
Brands will have their own lawyers that they would force you to deal with, and that makes the importance of you having your own lawyer all the more pronounced. It’s best not to let these kinds of deals slip through your fingers otherwise you would regret it for as long as you live and you won’t have any way of fixing the mistake that you made.
